Privacy Policy
DataGems Market Research is committed to protecting the privacy of the data we collect from our survey participants, our clients and our associates. This Privacy Policy covers all data that we collect.
SURVEY RESPONDENTS
What information is being collected?
The survey will ask questions around your experiences of using certain products and services, or your thoughts on a proposed new development.
In addition, we may ask for personal information (eg age, gender, income, marital status etc) this helps us to identify trends in the results (eg those under 35 years of age are less likely to buy Product A).
Why is this information being collected?
The information is collected to help design and produce products that better match customers' preferences.
Who is collecting this information?
DataGems Market Research is a market research consultancy based in the UK. We conduct research on behalf of our clients, in order to help them improve their products and services.
DataGems Market Research, 5 Dean Close, Banbury, Oxon, OX16 3WA.
DataGems Market Research operates in the UK only, any data collected by DataGems Market Research will remain in the UK.
How will my answers be used?
The answers you give to this questionnaire will be combined with the answers given by other participants, and will be reported in an aggregated, anonymous format.
Your individual responses will not be identifiable to anyone other than DataGems Market Research unless you give express permission.
How will you store my survey answers?
Data security is important to us, all personal data is stored on an encrypted drive.
Anonymous data is stored for 2 years, after which it is securely destroyed.
Personal information is kept for the duration of the project + 6 months, after which it is securely destroyed.
CLIENTS / ASSOCIATES
If you are a client or associate of DataGems Market Research we will collect and process information in relation to the projects we work on together.
This information will be used for the SOLE purpose of each project and will not be shared with any third parties.
If you chose to receive our newsletter we will collect and process your name and email address.
This information will be used for the SOLE purpose of sending you the newsletter and will not be shared with any third parties.
Data security is important to us, all personal data is stored on an encrypted drive.
We don't keep data for longer than is necessary, we audit our information on a 6 monthly basis.
What rights do you have?
All activities are conducted in accordance with the Market Research Society Code of Conduct, and follow current GDPR legislation.
GDPR legislation defines the rights of individuals as follows,
- the right to be inform
- the right of access
- the right to rectification
- the right to erasure
- the right to restrict processing
- the right to data portability
- the right to object
- the right not to be subject to automated decision-making including profiling
How can I see a copy of, amend, withdraw my consent or ask for any personal data you hold on me to be deleted?
You may want us to amend or delete the information we have about you or you may want to see a copy of the personal data we hold and process on you by contacting us at jemma@datagems.co.uk
How do I stop you contacting me with marketing materials?
If you've previously consented to receiving our marketing materials but have now changed your mind and wish to withdraw consent you can do this at any time by simply emailing jemma@datagems.co.uk
If you have any questions, or would like to see a copy of our Data Security Policy then please contact jemma@datagems.co.uk
DataGems Market Research, 5 Dean Close, Banbury, Oxon, OX16 3WA
Can I complain if I’m not happy with any of the above?
Yes. Our Privacy Officer has overall responsibility for the day-to-day implementation of this policy. If you’d like to make a complaint on how we have handled your personal data, you can contact us to have the matter investigated at jemma@datagems.co.uk
DataGems Market Research takes complaints very seriously and we will respond to complaints as soon as possible and certainly within 30 days.
If you are not satisfied with our response or believe we are not processing your personal data in accordance with the current legislation you can complain to the UK Information Commissioner’s Office on:
0303 123 1113
https://ico.org.uk/concerns/handling/
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF